happily ever active

We were tasked with bringing the Disney and lululemon fandoms together. Our solution? Happily Ever Active—a platform that infuses the magic of Disney into every active moment.

Through a fully integrated campaign—with both teasers and launch films—we hyped up the collab before the release and created an entire world for our campaign to live in.

We also shot an entire look book and created lululemon in-store displays—all visualized through a Mickey Mouse-inspired framing device.

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