Organic Social

We were tasked with launching social accounts for EX Program—a program developed by the Truth Initiative to help you quit smoking. We created content that is both entertaining and educational.

Our aim was to build a quit culture and to bust the myth that quitting nicotine solo and cold turkey is the best approach. We wanted to show Gen Zers who are lost in their quit journey that there's a program to help them find a way to quit that works for them.